McDonald's volunteers from restaurants in the West Midlands take part in Great British Spring Clean
Twenty-six McDonald’s restaurant teams in the West Midlands have taken part in the Keep Britain Tidy litter event in a bid to keep their local areas tidy. 65 crew members and helpers from the restaurants, which are owned and operated by local Franchisee Douglas Wright, collected an impressive 105 bags of rubbish between them.
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Areas tidied up included Perry Barr, Chasewater Country Park, Sandwell Valley Park, Elmdon Park and Walsall Canals.
McDonald’s Franchisee, Douglas Wright MBE, who owns and operates the restaurants, and who organised the event, said: “I couldn’t be prouder of my fantastic team for giving their time and taking part in the Great British Spring Clean, ensuring the areas we all enjoy are clear of litter – making them a better and brighter place for those that live here. We continue to put people at the very heart of what we do, and this is just one example of our dedication to being a good neighbour.”
The Great British Spring Clean is an annual event, encouraging people to ‘love where they live’ by litter picking in their local community and pledging to collect a certain number of bags of rubbish. This year, in 2025, McDonald’s has pledged to collect 75,000 bags of litter throughout the event.
McDonald’s crew members have been cleaning up litter dropped in local communities for over 35 years. Crews across the UK cover a total of 5,000 miles each week on litter patrols (where they collect all types of litter, not just McDonald’s branded packaging). This equates to 260,000 miles, or the distance from Earth to the Moon since the programme began in the late ‘80s.
McDonald’s is tackling litter in local communities, both by litter picking and reducing the amount of waste its restaurants produce. The brand has been working to make recycling easier over the past four years too, and since 2015, has installed over 1,100 new recycling units, meaning it’s easier to separate plastics and cups for recycling in 85% of its restaurants. McDonald’s also collects used oil from its kitchens and turns this into enough biodiesel to fuel more than half of its delivery fleet.
