Local insurance broker and florist team up to add colour to the high street this spring
Two local businesses, Howden Lichfield and Florist of Lichfield, have teamed up to brighten the high street this spring.
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Florist of Lichfield, an independent florist that has served the community for over 40 years, has created a series of colourful blooming window displays at the local insurance broker, as well as a series of floral arrangements around the branch.
Laura Alden, Branch Manager at Howden Lichfield, explained: “As a local business, we are always looking for ways to support our community and collaborate with other independent businesses. This partnership with Florist of Lichfield has not only brought a fresh and vibrant atmosphere to our branch but also helped contribute to making the high street more inviting for residents and visitors alike.”
The initiative is part of Howden Lichfield’s commitment to engaging with the local community and supporting fellow businesses. The floral displays, featuring a mix of seasonal blooms, are designed to celebrate the arrival of spring and create a welcoming environment for customers and passers-by.

The team at Florist of Lichfield said: “Spring flowers are a great way to bring a fresh and vibrant feeling indoors, and this time of year always fills us with a sense of renewal and joy. We’re so excited to be collaborating with a wonderful business like Howden on our local high street, to celebrate this beautiful season together, and to offer something special for our community.”
One of the UK’s largest independent brokers, Howden was founded 30 years ago by three young brokers and a dog named Flight. David Howden began winning their first clients with a focus on exceptional customer service. That focus remains true to this day, as we continue to serve local people, locally, including here in Lichfield.
Howden uses insurance as a powerful force for good, taking a no-limits approach to everything it does. Because when Howden says it cares about clients, the team means it on every level; from helping find cover for the most important things in life, to supporting the communities it serves and the causes that matter.
To this end, the local Howden branch is also giving away 100 seed packets for free. Since the 1930s, nearly 97 per cent of the nation’s wildflower meadows have been eradicated, and so the team hopes not just to help wildlife thrive, but also encourage a sense of growth, renewal, and hope for the season ahead.
Laura continued: “These seeds are a small way to encourage people to reconnect with nature. Whether you’re a gardening guru already or still a green thumb in training, pop into branch to pick up your pack!”
To learn more about Howden Insurance, simply give your local branch a ring or visit in person and speak with a member of the team.
