Meet the Kidderminster mum behind a £150K TikTok success
Kidderminster-based entrepreneur Nicole Heaton is proving that social media isn’t just for scrolling - it’s a powerful tool for growing businesses.
As the founder of Fresh Influence, a thriving TikTok marketing agency, Nicole is helping brands harness the power of short-form video content to scale e-commerce brands to reach new audiences, increase sales, and build engaged communities.
But her journey hasn’t been an easy one. As a mum of two, Nicole understands the challenges of juggling family life with building a business and it was a deeply personal moment that led her to take the leap into self-employment.
“When my nan was diagnosed with terminal cancer, and my baby was due an operation at Great Ormond Street Hospital, I knew I needed flexibility that a traditional job just couldn’t provide,” says Nicole. “I left a well-paid senior marketing role with no plan B - just the belief that I could create something meaningful.”
That belief turned into Fresh Influence, an official TikTok Shop Partner Agency that helps brands go viral and drive sales through creative content and social commerce. In just a short time, Nicole has worked with some of the UK’s biggest names, including Boots, Lindt Lindor, Pampers, and Nestlé, as well as many smaller, ambitious businesses.
Her results speak for themselves. One of her TikTok videos generated over £150,000 in revenue for a brand, turning it into a best-seller overnight. A toy business she supports saw sales increase by 337 per cent in just three months.
Nicole is passionate about helping other small businesses succeed - especially those run by parents who are balancing business with family life. “I know how tough it is,” she says. “The cost-of-living crisis is putting a strain on small businesses and families alike. But TikTok is an opportunity that many don’t realise is within their reach. You don’t need a huge budget or a big following to make an impact - you just need the right strategy and expertise guiding you.”
Nicole is on a mission to educate and empower local and national business owners, showing them how TikTok can be a game-changer. From training and mentoring to full TikTok management and content creation, Fresh Influence helps brands cut through the noise to scale and grow while building a community and increasing conversions.
Having started from scratch herself, Nicole is keen to inspire others. “You don’t have to take the traditional career path to succeed. I want my children - and other young people - to know that you can create your own opportunities, build something amazing, and still prioritise family, being there for all the important moments.”
With TikTok continuing to dominate the digital landscape, businesses that embrace the platform now have a chance to thrive - even in challenging times.
And with Nicole and Fresh Influence leading the way, local businesses have the perfect partner to help them get started.
Fresh Influence has seen incredible growth within its first year, and as Nicole now expands her team, she’s committed to providing flexible opportunities for others. Just as she built a career that fits around her family, she wants to help others achieve a better work-life balance – proving that success doesn’t have to come at the expense of the things that matter most.
For more information about Fresh Influence, visit freshinfluence.co.uk.
