Birmingham play centre will start the new year under new management
The former Hickory Dickory Active Play centre in Kings Heath will enter 2025 under new management and will be known as Berzerk Birmingham.
The rebranding of the centre, which provides active play to children, comes after national active play experts Trilogy Active took ownership of the facility at the end of 2024.
“At Berzerk we believe, support, promote and deliver evidence based Active Play that benefits the cognitive, social and physical development of children across the UK.” said Managing Director of Trilogy Active John Fletcher.
“As a not-for-profit organisation we operate Active Play facilities across the Midlands with venues in Northampton, Derby and Birmingham.” he added. “We work in partnership and deliver services for Local Authorities, the NHS and Universities in the communities that we serve and are delighted to be taking Berzerk Birmingham in to 2025 and beyond.”
Berzerk Birmingham is open seven days a week 9.30am to 6pm and is home to a large playframe areas packed with entertainment, separate play areas for under 11’s and under 5’s a number of slides, balls pools, trampolines, ball canons and a sports arena with an artificial turf football and basketball pitch.
“We believe and promote the active play environment which stimulates brain function, development and physical literacy.” John Fletcher continued. “Berzerk is also a place where children build skills and traits such as confidence, resilience, self-esteem, independence and where they develop gross motor development and fine motor development skills.”
The popular centre, which also provides regular free additional activities and events during school holidays will see a program of maintenance and infrastructure improvements take place across 2025.
That work has began in earnest with a new, easy to use website where bookings for sessions and parties can be made easily.
“Our work with children and families at Birmingham will ensure that we can continue to deliver, support and promote the evidence-based benefits of Active Play, in both structured and ‘just play’ environments, to the community that we serve.”
