DuraClean expanding to new 10,000sq ft HQ amid rapid growth
A fast-growing cleaning products supplier is relocating to new headquarters which are more than five times the size of its current base.
DuraClean is taking 10,000sq ft of warehousing and office space at Birmingham’s Rovex Business Park to support its expansion.
It has been based at a 1,800sq ft unit at Rovex since it began trading in 2023. The move is scheduled to take place in January.
The company supplies contract cleaning companies and wholesale customers with janitorial essentials such as mops, brooms, buckets and gloves, as well as items including microfibre cloths, eco-friendly cleaning chemicals, bespoke embroidered staff uniforms, advanced floor-cleaning machines and vacuum cleaners.
DuraClean’s contract cleaning division supplies customers operating in a variety of locations, including more than 600 UK hotels as well as schools, commercial and industrial premises. Its wholesale division supports customers such as retailers and facilities management companies.
Turnover for the current financial year is forecast to be £1.1m, and directors and co-founders Yasin Shariff and Imran Khandhia are aiming to grow revenues to £5m within three years, fuelled by an expanding product range and burgeoning customer base.
Yasin, who has more than 10 years’ experience in the industry, said: “Trading so far has exceeded our initial projections across both market segments, and we have an exciting strategy for further growth over the next three years.
“This will be underpinned by expanding our workforce with key hires, adding significantly to our product range and extending our geographical reach across the UK.
“The move to larger premises will support our plans and enable us to focus on winning and servicing bigger wholesale and contract cleaning companies.
“We’re investing heavily in technology, strategic partnerships and warehouse capacity to rapidly scale our operations and speed up dispatch times.
“Our vision is to capture a bigger market share by leveraging our reputation for reliability, efficiency and innovation to position ourselves as the go-to supplier for outsourced cleaning contractors and large-scale commercial operations operating across multiple sites.
“We’re not just growing – we are aiming to redefine industry standards in efficiency and reliability.”
He added: “Rovex Business Park is in a great location with excellent transport links and we were keen to remain at the same complex, as it has served us extremely well on our journey so far.”
Rovex, which is owned by Pall Mall Estates, comprises 67 industrial units spanning a total of 180,000sq ft.
James Checketts, commercial director at Pall Mall Estates, said: “We will be thrilled to welcome DuraClean into a much larger unit as the business continues to grow and thrive. We are committing to supporting the company on its journey and are confident that this new space will enhance its operations and help it to achieve even greater success.”
Yasin and Imran set up DuraClean after identifying gaps in the market.
Imran said: “We recognised a significant unmet need for a provider capable of serving outsourced cleaning companies and large-scale wholesale clients with specialised, cost-effective solutions.
“Outsourced cleaning companies often face challenges in managing diverse site requirements, stock consistency and cost pressures, while wholesalers require high-volume, efficient supply chains to maintain their competitiveness.
“Our dedicated B2B approach and fast, dependable service enables us to satisfy the operational demands of cleaning companies with a one-stop shop offering, while also providing scalable capacity needed by the wholesale market.”
DuraClean has invested a five-figure sum in Mintsoft third party logistics software from The Access Group to enhance its warehousing, inventory and order management processes as it gears up for its move.
Imran said: “This software gives us the ideal platform to efficiently scale the business further, as it increases productivity and reduces handling times to help us manage high volumes more effectively, while also providing real-time order tracking.
“Its implementation will support our growth as we expand our product lines and customer base.”
DuraClean currently has six staff and is recruiting for a variety of new roles.
