Chief executive Mark Jenkins hopes season ticket prices will help West Brom hit the ground running

In a statement released by the club this afternoon, Jenkins thanked the supporters for staying loyal during a disappointing season that has ended in relegation.

He admitted that going down ‘stings’ but added special thanks to caretaker boss Darren Moore for reminding everyone what ‘this great old club is all about’.

Albion’s attendances have dwindled in recent years and Jenkins hopes his season ticket prices, which will be released around Thursday lunchtime, will help stem that tide and build on the 'flickers of revival' at the end of this season.

In his direct message to supporters following relegation, the chief executive said: “We acknowledge that this has been a season which has tested the patience and loyalty of our fans - but it is a test they have once more passed with flying colours.

“To witness the backing the team received and feel the sense of pride returning to The Hawthorns has given everyone connected with Albion renewed energy for the challenge ahead.

“It’s a big challenge. But it can also provide us with an exciting opportunity to rejuvenate the club and write some exciting new chapters in Albion’s story.

“We have much to do this summer to get us in the right shape for our immediate target of making as swift a return as possible to the Premier League.

"But we intend to hit the ground running starting tomorrow when we shall be announcing season ticket details which I hope will be seen as a statement of intent.

“Relegation stings us all but the hurt is all the more damaging if we do not learn from the mistakes which have brought us to this point. It is my task to ensure that happens.

“Finally, I would like to add a special word of thanks to Darren Moore for the contribution he and his staff have made in restoring our pride in such difficult circumstances.

“Darren has reminded us of what this great old club is all about. He has spoken from the heart of family, of unity and a togetherness of purpose and duty.

"We have all responded and in this moment of huge disappointment felt the first flickers of the revival we shall now pursue.

“Thank you again for staying with us during a difficult part of the club’s journey. A new one now begins and I genuinely believe it is one we can approach with positive energy.”

Albion are hoping to appoint a new head coach shortly after the season finishes.

Brentford boss Dean Smith and Moore are the two main candidates under consideration.