West Brom's decision to increase adult membership from £5 to £20 met with criticism

Members are given priority over the general public for ticket sales, as well as five per cent off merchandise and ten per cent off hospitality purchases. This year's offering also includes a new one-off £5 ticket voucher.

It has been launched alongside a revamped junior membership for under 12s that costs £15 and gives kids a chance to save £5 on all their home tickets.

The junior membership was the driving force behind the increase, but the £15 price hike for adult members has been met with criticism by supporters, who have called it a 'slap in the face'.

Carl Gatt, 40, from Dudley, said: "It seems a totally unnecessary increase.

"I know the club might say 'you will be entitled to this and that by being a member' but all I want is to watch games of football with my family for as little as possible.

"I had a season ticket until two seasons ago for over 12 years so they can see I have a history with the club so I struggle to see why I should have to pay £20 to prove I'm a supporter.

"I remember the chairman stating that one of his aims for this season was to fill the ground.

"Well I fail to see what the club has done that's any different from past seasons to encourage more fans through the gate.

"Match day prices have not dramatically changed and the playing staff certainly hasn't.

"I now have no desire to attend games next season and for someone who had a season ticket through the Bobby Gould era, I think it shows how far away the clubs is from the real fans.

"I can't justify having a season ticket but we do like to attend when we can. It just seems another slap in the face for the real fans."

Adult membership used to be £10, but was reduced to £5 several years ago.

Tim Baldwin, 36, from South Croydon, enjoys being a member because it make him feel involved in the club despite living far away.

He said: "I wouldn't have quibbled with an increase to £10. I appreciate that it has been £5 for a number of seasons, but the increase does feel like the club is taking people for granted, especially those that can't afford or justify a season ticket."

Tim is now planning to attend his local club Millwall more this season because their £20 membership includes a £3 discount for every match ticket.

"I'm not a Millwall supporter, and have no intention of taking the kids there, but it is a club doing far more than the Albion to make attending games attractive," he said.

"Football is about connection, and the club has alienated some of its loyal support with this price increase. I can't see how it's justified at all.

"I can afford the increase, but it isn't the money as much as the assumption. Feels like we're being taken for granted."

Albion's junior membership has been re-branded as Baggie Bird's Brigade and the price has increased to £15, although it includes several new add-ons.

Youngsters can get £5 off every children's home ticket purchased in the Family Area of Halford's Lane, provided they are with an accompanying adult.

Members will get an opportunity to attend exclusive club events, as well as a certificate, fixture chart, scarf, drawstring backpack, jigsaw money box, fixture card, and a discount to the Albion Foundation soccer camps.

The Baggies have introduced a Family Area in the West Stand for next season in an effort to create more fans for the future.

It coincides with a new under-11s season ticket that costs just £45, although it can only be purchased in Halford's Lane.

Albion introduced a new early-bird season ticket this summer with a five per cent discount for all in an effort to fill The Hawthorns.

They also dropped single match day prices for Category A games from £39 to £35, although Category B games were increased from £25 to £30.

The club have been offered the opportunity to make a statement about the membership price hike.