Dog meals are really paw-some

Bradshaw’s Dog Food, based in Staffordshire, was set up up by businessman and animal lover Ian Rea when he was looking to donate to the dog rescue where he got his own pet from seven years ago.

Ian realised that people donating to the shelters were probably buying for their own dogs too but were donating a lower quality food to be able to provide in the bulk quantities that are needed for rescue centres.

When customers purchase from Ian’s company, they can select where they would like a donation to be sent to, with 100 per cent of the profits going to charity.

One Dog at a Time is one of the 13 charities to have benefited from the creation of Ian’s social enterprise.

Jayne Sully, founder of One Dog at a Time Rescue UK, said: “Rescue centres have had, like all charities, a really difficult time over the last 10 months.

Relief

“All our normal fundraising efforts have been put on hold probably until the summer of 2021 at the earliest.

“To know that we have a regular donation coming to us it such relief.

"Our supporters have selected us to receive these donations at no cost to them and it is great to receive the messages of support”

Speaking about the donations, Ian added: “When feeding my own dog, I always check that the meat quality is high and with no cereals.

“I know rescue centres normally receive quantity over quality and I wanted to see that change happen.

“Bradshaw’s Dog Food initial investment was my own ‘donation’, but the donations come from the loyal supporters to the rescue centres – it is truly a sustainable way to give something extra whilst feeding you own.”