Virtual Bike4Life ride out planned after charity event postponed
The Midlands Air Ambulance Charity's Bike4Life Ride Out and Festival will take place virtually until a new date can be scheduled.
The event, which this year was due to celebrate its 10th anniversary, usually attracts more than 10,000 biking enthusiasts every year but has been postponed because of the coronavirus lockdown.
Any biker or motorcycle fan who wants to show their support to Midlands Air Ambulance Charity is being encouraged to take part in a virtual version of the Ride Out – which they can get involved with from the comfort of their own homes.
To take part, motorcyclists are asked to send an image of themselves with their beloved motorcycles. The pictures will then be used to create a 'virtual ride out' film which will go live on the Midlands Air Ambulance's Facebook page, on the original event's date of Sunday, April 26.
The charity also has a prize available and anyone who submits a photo will be in with the chance of winning. The prize consists of a goodie bag including merchandise from the charity's Bike4Life clothing range, signed books from travel writer and biking enthusiast Zoe Cano and tickets for the next Motorcycle Live.
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Emma Gray, fundraising manager and marketing director for Midlands Air Ambulance, said: "The postponement of Bike4Life and other events means a loss of £200,000 to the charity, which would have funded 34 air ambulance and over 700 critical care car missions.
“On average, we undertake a mission involving a motorcyclist every four days, and subsequently the support we receive for our lifesaving cause from the biking community is tremendous.
"We therefore felt we couldn’t let the postponed Bike4Life date pass without marking it in a special way.”
Motorcyclists can send pictures to bike4life@midlandsairambulance.com.
