Commercial feature: Will Hire set to celebrate 21 years
Will Gough Senior started Will Hire back in 2004 in a quest to create the Midlands best plant, tool, and access hire company which has gone from strength to strength.

The vision to be more customer focused in a world that continues to be ruled by accounts departments, and decisions being made by numbers on a screen still stands at our core.
With a management team with a combined hire trade experience of over 100 years we serve customers throughout the Midlands, Worcestershire, and beyond.
We are a family firm with an unbelievable amount of family connections that gives us a truly unique team.

Being an independent hire company means we have the freedom to identify a customer’s needs and quickly respond to their challenges, whether it be bespoke pricing, adapting our own fleet quicky to meet demand, or going the extra mile to source even the most elusive hire equipment, we have the flexibility to go above and beyond for our customers.
With the combination of our in-house stock and ability to quickly source anything beyond that, we can efficiently serve a huge range of trades and different sizes of customers including national construction companies, facility management, groundworkers, mechanical engineering, and DIY heroes to name just a few.

Many of these wonderful trades have been kind enough to leave us great reviews on Google, Yell, and even Facebook. These numerous genuine reviews are a great window in to the way we work and ranks as ones of the most highly rated hire companies in the Midlands.
Our team of 18 aims to eliminate the bugbears of the hire trade. We run eight vehicles to minimise delivery times, we prioritising exchanges and breakdown response times to keep sites working, and being a single source for all of a customer’s plant, tool, and access needs, with site consumable, and customer tool repairs all under one roof means we can be a customer one port of call, saving a load of time and hassle.
We will not even entertain a switch board so customers get straight through to hire department to get the help they need as soon as possible.

In 2025 we’ll be celebrating our 21st birthday with our usual hire fleet expansion and improvements, additions to our consumable range, and keep your eyes peeled for the launch of our all-new website – www.will-hire.com.
With access to our almost limitless catalogue and many extra features for customers we’re really looking forward to rolling that out.
So, for the Will Hire difference get in touch today. Pop in and see us on Stourbridge Road, Lye or pick up the phone for a chat: 01384 424770. You can also find us on Linked In, Facebook, and Instagram - @willhireltd