Morris Site Machinery shines light on sales success
Site machinery manufacturer Morris is celebrating impressive sales growth so far this year, up 41 per cent thanks to product development and a focus on sales in both the UK and overseas.
Morris Site Machinery, based in Four Ashes, says the positive figures follow an intensive period of targeted investment into research and development, which it said had "borne fruit with the company’s innovative and diverse lighting range and energised UK and overseas sales strategies, led and delivered by a dedicated and driven team".
This year’s lighting season has seen an 83 per cent rise in sales in the year so far with customers placing orders earlier than usual for the SMC range of mobile lighting towers.
The firm, part of Shropshire business group Morris & Company, has also been boosted by the success of trusted brands Denyo generators and ArcGen welders in 2018, recording a 277 per cent increase in sales of Denyo generators year to date and ArcGen welder sales up 241 per cent on last year.
Morris Site Machinery chief executive Chris Morris said: “We’ve worked hard and continued to invest in the business over the past few years, adopting a tenacious strategic approach to achieve this position. It is therefore encouraging to see the increased sales recorded so far this year and a buoyant pipeline in front of us.
“I believe our current position is due to a combination of factors and investment in product development has seen us bring to market our most comprehensive lighting tower range to date. Having the right machines underpinned by the SMC credentials has secured increased appeal within the industries we serve. We have an established brand that is trusted and proven in the market, a tenacious team behind it with market-leading expertise in design, manufacturing and sales.
“In addition to our focus on leading the UK market, we continue our international drive to extend and strengthen our overseas footprint. Our focus is to be ahead of the curve in providing next generation lighting products – and as the first to market with a UK solar tower more than five years ago, we have a track record to support this strategy.”
