Express & Star

Halfpenny Green Wine Estate near Wolverhampton uncorks stylish label redesign - find out more

Halfpenny Green Wine Estate near Wolverhampton is raising a glass to a fresh new look to complement its award-winning bottles of wine, after revealing a stylish upgrade of its label designs.

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The estate’s iconic branding has been given a subtle but sophisticated refresh, maintaining a classic look while introducing stylish new touches.

Helen Farquharson, vineyard tour guide, shows of Halfpenny Green Wine Estate's wines with the new-look labels
Helen Farquharson, vineyard tour guide, shows of Halfpenny Green Wine Estate's wines with the new-look labels

The new labels, originally designed and now upgraded by The Studio in Tettenhall, blend tradition with a contemporary twist and have been created to help Halfpenny Green’s bottles stand out on shelves, tables, and wine racks alike. Halfpenny’s signature coin has been made more prominent, with the same elegant look and feel remaining.

Halfpenny Green's rose sparkling wine with the new label
Halfpenny Green's rose sparkling wine with the new label

Halfpenny Green Wine Estate owner Clive Vickers said: "We’re incredibly proud of the wines we produce, and we felt it was time for the labels to reflect that same level of care and attention. This isn’t a radical redesign, but more of a subtle evolution. We’ve kept the essence of our branding, but refined the details to better express the quality and character of what’s inside the bottle.

Halfpenny Green Wine Estate's Pinot Noir wine with the new labels
Halfpenny Green Wine Estate's Pinot Noir wine with the new labels

"It’s about making a great first impression, which we know really matters. We hope our customers love the new look as much as we do."

The updated labels are now rolling out across the full range, and visitors to the estate are invited to take a closer look and share their thoughts during tastings and tours.