Marketing academy ready for growth after securing funds from Wolverhampton-based BCRS Business Loans

Touchpoints Marketing has received £30,000 to invest in expanding the business, including moving staff from part-time to full-time roles and securing key trademarks to protect the company’s intellectual property.

Registered as a limited company in 2021 by experienced marketer Vic Taylor, the training provider specialises delivering online and face to face marketing educational courses and programmes for students, graduates and business owners. 

Working with customers from leading UK universities to business groups, Touchpoints Marketing, in Mansfield, Nottinghamshire, will utilise the funds as it builds a new portfolio of training programmes, including enabling two part time employees to go full time. 

The finance has also been used to promote the company at business fairs, buy laptops for staff, invest in the launch of the company’s first book, maintain cashflow while they await payment from institutional clients and secure trademark registrations for key offerings. 

Vic Taylor, a fellow of the Chartered Institute of Marketing who draws upon 25 years of experience, said: “Securing the finance from BCRS Business Loans has enabled us to put in place the changes we need to grow as a company, delivering marketing training which will enable the next generation of entrepreneurs to build businesses which have a positive impact on their communities.

“There is large demand from people who want to start and grow their own business and need to understand how they market their offering, which is where Touchpoints Marketing can teach them the tools they need to grow.

“BCRS have a very personal approach to lending. I had a main point of contact throughout the process, and they took the time to find out what we were doing with the finance.”

Mark Savill, business development manager at BCRS Business Loans, said: “We support businesses to make a positive social and economic impact. We look forward to seeing Vic and her team progress to the next level in their growth plans while enabling new entrepreneurs to create employment opportunities not only for themselves but for others, benefitting the wider economy.”

Through CIEF, BCRS Business Loans delivers loans between £25,000 and £250,000 to SMEs across the Midlands and Wales to SMEs who are unable to access the finance they need from traditional sources. 

Recently, BCRS celebrated reaching £5m in CIEF loans delivered to 62 businesses, creating 160 jobs and protecting a further 613 while generating £32.5m in economic impact.

Since BCRS Business Loans was founded in 2002, it has provided loans worth more than £95m to businesses. 

In the last financial year it lent £9.9m to 124 businesses, safeguarding 889 jobs and creating 317 roles, adding £51.2m in value to the economy of the West Midlands and surrounding regions.