New 'concept design' Virgin Holiday store opens in Merry Hill - with £1000 travel discount on offer

The company says the new store on the Upper Mall of the Brierley Hill shopping venue includes Virgin Atlantic Holiday’s latest design concept, which it says is "crafted to exemplify the brand's unique level of service and difference". 

The new store features a "concierge-style bar" based on the firm's Virgin Atlantic Clubhouse and in-flight experiences.

To celebrate the new opening, customers who purchase a package holiday, inclusive of flights and hotel, at the Merry Hill store up until 9pm on April 12 will be automatically entered into a prize draw to win a £1,000 discount on the value of their holiday.

“We’re delighted to bring the very latest in our retail offering and our unique holiday store concept to the shoppers of Merry Hill," said Liz Matthews, Vice President of Virgin Atlantic Holidays.

“We aim to always create a truly immersive experience for our customers and believe their holiday should start at the browsing stage. 

“The Virgin Atlantic Holidays team participated in several workshops aimed at capturing learnings on how its existing stores work for customers and teams. By identifying what works well and what doesn't, while also understanding the new vision for the brand and drawing upon customer insights from various vantage points, we have created a new store design that underscores our commitment to providing an exceptional experience. A key part of the holiday curation and buying process now feels even more personal with a special focus on consultation and curation. 

“Customers are also guaranteed expert advice from our fantastic local team who will ensure they find that dream trip with memories to match.”