Wolverhampton premium hotel hopes touted at UK Real Estate Investment and Infrastructure Forum (UKREiiF)

The council is seeking partners with a proven track record to deliver a premium-brand hotel - minimum four star - to cater for business and leisure travellers to Wolverhampton to help meet the significant and growing corporate demand and increasing number of visitors to the city which, according to figures, attracts more than 10 million visitors a year.

The local authority says it is open to discussing potential sites with developers, investors and land and property owners and aims to raise awareness of its vision at the major UKREiiF event taking place in Leeds from May 20 to 22.

Councillor Chris Burden, the council’s cabinet member for city development, jobs and skills, said: “Investment in a premium hotel aligns with the city's growth trajectory, taps into unmet accommodation demand, and supports our long-term economic and cultural resurgence.

“The absence of a premium hotel offering means that existing demand is often displaced to hotels outside of Wolverhampton. This presents a significant opportunity for high-quality hotel operators to capture this demand and we are excited to collaborate and support with interested parties in making a hotel investment in Wolverhampton a success.

“Our visitor economy attracts 10 million visitors annually and is worth in excess of £450 million a year, growing on the back of nationally acclaimed venues like The University of Wolverhampton at The Halls, Grand Theatre, Wolverhampton Art Gallery, Molineux Stadium and Wolverhampton Racecourse.

“When you add the corporate demand generated by major companies and organisations based in the city like JLR, Ministry of Housing, Communities and Local Government, Moog, University of Wolverhampton, Tarmac and Collins Aerospace - and regional attractions on the doorstep - it makes a compelling case for a premium hotel in Wolverhampton.”