Breakfast club grants available for schools in West Midlands to help tackle hunger in the classroom
Primary and secondary schools across the West Midlands are being invited to apply for grants which can help them provide pupils with the best way to start their day.
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The schools can apply for a £1,000 grant from Kellogg’s to boost their school breakfast clubs, which they can spend on any aspect of their club, from equipment and food, to staffing costs.
The Kellogg’s Breakfast Club grants are eligible for schools with 35 per cent or more children receiving Pupil Premium or if they’re within the 10 per cent most deprived postcodes in the UK.
A spokesman for Kellogg's said: "Kellogg’s has been supporting school breakfast clubs since 1998 and has so far invested £6m it this programme.
"Nine pupils in every classroom of 30 in the UK are living in poverty, the highest number in a decade, putting more pressure on families and teachers to ensure children arrive at school well fed and ready to learn.
"School breakfast clubs are a vital provision for children that might otherwise start their day hungry.
"They also provide reliable and affordable childcare in the mornings, helping to alleviate the stress and logistical challenges faced by many families."
Through applying for a breakfast club grant, Kellogg's said that schools can continue to provide a safe space for children in the morning, giving them a reason to attend school and go into the classroom with a full stomach, ready to learn.
Andrew Ridge, social impact and sustainability manager at Kellogg’s, said: "It’s a sad fact that children are still going to school hungry and the problem only continues get worse.
"That’s why we provide breakfast club grants to the schools who need it the most and we’re providing even more grants this year.
"Kellogg’s has been at breakfast tables for over 100 years and we know the value of breakfast as a meal and social occasion.
"We’re committed to being part of the positive impact Breakfast Clubs offer to families, schools and communities.”
Throughout 2025, Kellogg’s will provide a total of 1,000 grants, with its second round of grants opening in September, for both Primary and Secondary schools to apply.
From April, the Department for Education will work with up to 750 ‘early adopter’ schools to learn how best to implement a free breakfast club scheme in Primary Schools.
