Boss's BMW crushed by wall

The 36-year-old father-of-two was celebrating record receipts for his firm Bargain Foods when the accident happened, leaving the £44,000 vehicle a near write-off.

Mr Taylor, of Great Haywood, Staffordshire, owns stores in Wolverhampton, Dudley, Cannock and Rugeley. He launched Bargain Foods in Wolverhampton just over three years ago after his family sold the eight-store Pound Freeze chain to Iceland for about £6million in 2004.

He said today: "I was sitting in my office when a manager came in and asked 'Are you having a good day?'

"When I said I was, he replied 'You won't be when you go outside'.

"Then I saw the state of my new car. One of our delivery drivers had reversed into a wall and knocked part of it on top of the vehicle.

The insurers think it could be a write-off, and so I am having to make do with my wife's Mini while that is sorted out.

"The delivery driver admitted responsibility. It was just one of those things, and fortunately nobody was hurt."

The car was parked at Bargain Foods' shop in Upper Brooks Street, Rugeley, where sales are 40 per cent up on last year, when the accident happened on Tuesday.

Mr Taylor's other stores at Market Plaza, Wolverhampton, the Trident Centre, Dudley, and the Forum Centre, Cannock have recorded an average 20 per cent increase over the same period. They have about 30 employees.

The shops boast of having the cheapest milk and bread and sell general grocery items, with about a third of the stock being frozen food.

Pound Freeze was started by Mr Taylor's father Kit, now 65 and retired, under the title Taylor's Meat Centre which had 17 shops throughout the Black Country.

They later changed their name to Butchers Boy Freezer Centres before becoming Pound Freeze in the late 1990s.

Mr Taylor's late grandfather Roy had started the family involvement in the retail business and ran two supermarkets in the 1960s.