My Oh My, Noddy is centre stage

Now the life-sized Lego recreation of Midlands music star Noddy Holder has been relocated to The Alexandra theatre to continue raising funds.

With selfie-snappers encouraged to donate to the children’s hospital’s ‘Moments of Magic’ campaign, the 42,000-Lego brick statue has so far raised £4,623.

The colourful sculpture was commissioned by Retail BID Birmingham, the Business Improvement District for the city centre retail area. It was built by Bright Bricks, the UK’s only specialist Lego builders, taking 260 hours to complete.

Slade frontman Noddy is best known for writing the Christmas anthem Merry Xmas Everybody.

The star’s Lego-alike is on display in the theatre’s main foyer on Suffolk Street Queensway.

Lisa Mart, theatre director at The Alexandra, said: “Noddy has always been a fantastic supporter of our venue and we were delighted when he agreed to become our patron back in 2017, so it makes us incredibly proud to be the natural new home of ‘Lego Noddy’.

“To be able to support this wonderful charity in conjunction with Retail BID is a real pleasure. We think he adds the finishing touch to our newly-refurbished front entrance and that he will give all our customers a lovely surprise as they enter our building.

“Given the generosity of our wonderful audiences in the past, I have no doubt that they will enjoy the opportunity to donate to this fantastic local cause.”

Jodie Perkins, from Birmingham Children’s Hospital Charity, said: “We’re incredibly grateful to Noddy Holder and Retail BID Birmingham for supporting our Moments of Magic campaign over the festive period. The Christmas activity at New Street Station including the Noddy Holder statue raised a fantastic £4,623 in total and this money will go on to make a huge difference to the 90,000 sick kids treated at our hospital every year.

“The much-loved statue has now moved to its new home at The Alexandra theatre, and will still be raising money for our sick kids and their families.”