Express & Star

National Insurance hike raises the price of a pint. Find out how West Midlands compares to rest of the country

The West Midlands is the second cheapest region in the country to buy a pint of beer, with an average price of £4.96.

Published
A pint of lager in a pub

A new study showed that April's rise in National Insurance had taken the average price of a pint of draught lager above the £5 barrier, to £5.01.

But West Midland drinkers are doing slightly better than elsewhere in the country.

The 2025 Pint Price Index showed the North East to be the cheapest area to enjoy a pint, costing an average of £4.77.

The West Midlands, East Midlands and Wales were tied at an average price of £4.96, with Scotland and the North West slightly above the national average at £5.09 

Unsurprisingly, London is the most expensive area of the UK, costing an average of £5.85 - up from £5.59 in September.

Researchers from TopFootballBettingSites.co.uk analysed the data on the average price of a pint of draught lager up to January 2025 from the Office for National Statistics. They then incorporated April increase predictions from the British Beer and Pub Association and previous regional price differences from The Morning Advertiser to estimate the new pint prices after the new taxes took effect in April 2025 in nine UK regions and 20 Premier League stadiums.

The South East has the second most expensive pints, priced at £5.45 with the new tax year tariffs. Seven months earlier, they used to cost £5.21, or 24p cheaper. 

The South West charges pub goers the third highest prices for pints, currently at an estimated £5.40. In September last year, they used to be £5.16 – 24p cheaper.