Popular fried chicken chain Popeyes to open six new West Midlands locations this year - including one in Sandwell

Popeyes, the Louisiana-born fried chicken chain, has been making waves with its spicy seasoning, crispy coating, and Southern-style charm.

First launched in 1972 in New Orleans, Popeyes is famous for its "Louisiana fast" approach—meaning big flavour, cooked fresh and served quickly. 

Their signature sandwich—a crispy chicken fillet topped with pickles and mayo in a toasted brioche bun—was once so popular in the US it sparked online feuds and sold out nationwide.

The meat is marinated for 12 hours in a secret blend of herbs and spices, then battered and fried to golden perfection.

Since opening its first UK branch in London 2021, Popeyes has quickly gained a following. 

Long queues became common outside the shop in Birmingham City Centre, which opened in August last year, as curious customers line up to try their iconic chicken sandwiches, seasoned fries, and American-style biscuits.

But later this year fans will be able to grab a bite at six new fast food spots in the region - with Black Country foodies being offered a closer bite in Wednesbury. 

Birmingham Airport will also be it's first-ever UK airport restaurant and New Street will be the first rail location outside of London. With both dine-in and takeaway options available across all of the new sites. 

This significant growth in the West Midlands is part of Popeyes’ plans to open more than 45 restaurants in the UK throughout 2025, and will create over 500 jobs.

Tom Crowley, Popeyes UK Chief Executive Officer, said: “The West Midlands is a key region for us, and the incredible response to our first location in Birmingham city centre has shown just how much demand there is for Popeyes here. 

"With six new locations opening later this year – including our first-ever airport site in the UK and first rail station outside London – we can’t wait to bring a true taste of New Orleans to even more people and become a valued part of each of these communities.”

Where are the new locations?

• Birmingham Airport (BHX)

• Birmingham New Street Station (BHM)

• The Fort Shopping Park, Birmingham

• Tyseley, Birmingham

• Perry Barr, Birmingham

• Wednesbury Drive-Thru, Sandwell