New look NEC unveils major £4.5 million facelift
The NEC has unveiled a new multi-coloured look as part of its major £4.5 million revamp.
The exhibition centre now boasts 37 multi-coloured trapezoid lighting and screen printed graphics spanning its length.
The changes are part of a three year plan to modernise the NEC.
Over the course of the next two years the NEC group will be looking to revamp the rear of its flagship venue. No other details have yet been released.
The first phase of the project was to revamp the exterior of Halls 1 and 5 of the NEC, which started in June and was completed in late August. The results of the facelift were revealed yesterday.
The pyramids, created by architects Acivico, can be backlit to create visual effects.
Between the pyramids sit a series of vibrant colour panels designed by global agency McCann.
Kathryn James, managing director for NEC Group conventions and exhibitions said: “We have seen our NEC campus change radically over the past three years.
“We began our journey as an exhibition venue and we’re now a thriving 24/7 business and leisure destination.
"We’re attracting more and more visitors each year as the amazing content hosted by our exhibitions, conferences, live events and attractions – both on campus and within the NEC – develops.
“We have a rich heritage of over 40 years, but, whilst the services we deliver have evolved, the exterior of the venue has stayed the same.
“This transformation that we fondly call ‘Project Facelift’, will give the venue a modern and impactful look which is a great fit with the exciting developments on campus – happening right now and in the future.”
The NEC campus now attracts over seven million visitors annually to the NEC, Genting Arena, Vox conference centre and Resorts World Birmingham.
Ms James added: “This project is a solid example of how we take on board feedback from our visitors, exhibitors and organisers to find out what can make their customer experience even better.
“The improved NEC look will bring a new dimension to our organisers’ shows as their visitors will feel they are not just arriving at a venue, but an event.
“As the NEC campus continues to grow and thrive, this investment is an integral part of our wider masterplan that we’ll develop over the coming years.”
The project is being managed by CBRE with Base Structures, Ultimate Coatings and SPV Group.
